Chris Brogan has compiled a list with some remarkable free ebooks on social media. Many (if not all) of the books are excellent and great starting points for anyone who would like to be introduced to the concepts and acquire know-how on the subject.
A must read for any beginner is iCrossing's "What is Social Media". It takes the reader on a comprehensive trip through the many applications available and makes a case for each of them. This is probably the one I would recommend for the total neophyte trying to get a crash course on social media. From blogs to wikis to podcasts, it contains all the key elements to understand and get started.
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